E-mail marketing continues to have one of the highest measurable returns of any online marketing channel. Electronic newsletters are a valuable way to deliver news to today’s consumer. Many companies make this process simple by providing ready-to-use templates for newsletters, allowing you to send different messages to various lists of contacts such as buyers, sellers, past clients, agents and more. Whether you choose to send long newsletters filled with information or short and sweet ones, these serve as an opportunity to connect with your database and keep your name in front of your contacts.
As with all of your online marketing, be sure it is permission-based and that you are in compliance with the CAN-SPAM Act.
These online marketing programs are all very easy to use with various pricing plans. I have experience with them, and since they all have pros and cons, you may want to start with a trial account and play around a bit.
MailChimp has a free plan, and in addition to newsletters, it allows for you to subscribe people to an RSS feed with permission. For example, your “buyer” contact lists receives a copy of your blog posts categorized for “buyers.”
Don’t fret if you see a few people unsubscribe; this will happen. Just focus on the users that do open and read your news. You can review who exactly opens, reads and clicks in each of the newsletter’s report area.