A while back, I remember taking buyer-clients to view homes with me only after we sat face-to-face during a buyer counseling session first. These meetings went for at least an hour – often times, even longer – because of the questions many buyers asked about the process of the real estate transaction.
And today, many Gen-Xers would not sit still for a meeting that long, even though they are preparing for most likely the largest investment they’ll ever make. It’s not because they don’t want to or can’t, but it’s because the Internet has created so many options to find information at their convenience.
Mobile use is growing exponentially, and 80 percent of consumers consult connections online before making a buying decision. So how can you help your consumers? Stay on top of the technology tools they are using. If you don’t keep up with technology, one of your competitors will – and that agent might be the one your customers connect with instead. Try these tips:
- Create blog posts or website articles about the real estate transaction from a buyer’s perspective. And if you get long winded, consider making a series of posts instead!
- Walk through your real estate contracts via video. You could either be in front of the camera just like you would be in front of your client, or you can use a screen capture program to capture video of your computer screen while you show them your document.
- Use a slide presentation, text or video to talk about narrowing down the choices of inventory to the right homes they want to see in person.
- Flood your YouTube channel with videos that have been properly titled and tagged. You can’t have too many quick video tips on buying a house. Options are endless – from the paperwork to the settlement table, with details from how to schedule an appointment to look at a house to what happens at a home inspection.
- Be available for communicating in various ways. This doesn’t just mean text messaging, but also Skype video chat, Facebook messaging, social network posts, and the next thing to be released.
Times change; business practices need adjusting. So stay on top of communicating with the Gen-Xers and Boomers.